American Enterprise Institute.Įducation: San Francisco State University, 1984, BS Accounting. Author, “The Soul of Enterprise: Dialogues on Business in the Knowledge Economy ” “Implementing Value Pricing ” “Mind Over Matter ” “Pricing on Purpose ” “Professional’s Guide to Value Pricing, 6th Edition ” “The Firm of the Future ” “Burying the Billable Hour ” “Trashing the Timesheet” … Faculty member, Professional Pricing Society … Cato Institute. Other Affiliations: Radio host, “The Soul of Enterprise: Business in the Knowledge Economy,” … CalCPA.
Partner, Baker & Barnett CPAs, 1987-2003. Whether you call him the godfather of value pricing or its inventor, there can be no doubt that Baker laid down its philosophical underpinnings long ago, and is finally seeing his hard work pay off as his ideas bear fruit across the profession.Ĭareer Highlights: Founder, VeraSage Institute, 1998-present … Chief value officer, Armanino LLP, 2018-present … Instructor, California CPA Education Foundation, 1995-present. Personal: Born 1946, Chicago … Married to Emily Haliziw … One daughter.įounder, VeraSage Institute chief value officer, Armanino
Associate member, AICPA.Įducation: Indiana University, Ph.D … DePaul University, MBA, BA.
Other Affiliations: Founding board member, Association for Accounting Marketing … Author, “What Makes a Great Partnership ” “How to Become the Firm of Choice ” “Price It Right: How to Value Accounting Services ” “CPA Firm Merger Strategies That Work ” “CPAs That Sell ” “Client at the Core: Marketing and Managing Today’s Professional Services Firm ” “Compensation as a Strategic Asset ” “Leadership at Its Strongest: What Successful Managing Partners Do ” “How to Engage Partners in the Firm’s Future”. Through the sort of practice management wisdom that can only come from long years of experience, Aquila is dedicated to helping his many accounting firm clients move to the next level.Ĭareer Highlights: President, Aquila Global Advisors LLC, 1995-present … Director of practice management consulting, The Growth Partnership, 2003-2005 … VP of M&A, American Express Tax & Business Services, 1996-2003 VP of field management, 1994-1996 … Senior VP, Practice Development Institute, 1987-1994 … Partner, Friedman, Eisenstein, Raemer & Schwartz CPAs, 1985-1994 … Group director of marketing, Coopers & Lybrand (Chicago Group), 1979-1983. President and CEO, Aquila Global Advisors
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